Today, 95 percent of Swiss watches are destined for export and the watch industry is a key export industry. The textile crafts industry also has an eventful past. A few areas, thanks to advanced technology, have enjoyed worldwide attention in haute couture, and the once popular textile handicrafts have found a niche for themselves. Many sectors of the crafts industry, such as wood sculpture, furniture painting and farmers’ ceramics are closely connected with the history of Swiss Tourism. As ambassadors, they influenced the image that countless tourists to the Alps had of Switzerland in the 19th and 20th centuries.